ChetanBhagat and his marketing:
Introduction:
This is my assignment as part of my
second semester in M.A. As a student of literature there are some questions
regarding any literature. So here I want to clear these many questions as
under,
Ø What are cultural studies?
Ø Is Chetan Bhagat popular novelist?
Ø What is marketing?
Ø How marketing helps author for selling the book?
Ø How Chetan Bhagat selling his book?
Ø What is his style of marketing?
What is Cultural Studies?
Culture studies are very difficult to
understand because the word “culture” is so wide like umbrella term so cultural
studies is hard to define. Cultural studies is composed of elements of Marxism,
post structuralism, structuralism and postmodernism, feminism, gender studies,
anthropology, sociology race and ethnic studies, film theory, urban studies;
public policy, popular culture studies and postcolonial studies.
Cultural studies approach
sometimes concerns not only the work that is produced but also the means of
production. It gives new vision of looking at the literature. It means cultural
studies pay attention on who the writer wrote the book and how to publish it
and also the author and publisher and how to marketing the book. Here I like to talk about Chetan Bhagat, now
days he is very popular novelist. His novels are very popular among the people.
He is famous for his great work.
Chetan Bhagat as a popular writer:
Chetan Bhagat was born Delhi in Panjabi family. His father was
army officer and mother was government employee in the agriculture department.
He completed his school from the army school in Delhi. He received his bachelor
degree from Indian institute Delhi in 1995 and his M.B.A Degree from Indian
institute of management in 1997. First he wrote five point someone when he
worked in Goldman Sachs in Hong Kong as an inventer’s banker. He married with Anush suryavansham in 1998,
who was his classmate in IIM Ahmadabad. He wrote some novels like as under…
-
Three mistake of my life
-
Revolution 20-20
-
Two states
-
One night at the call centre
-
Half girl friend, etc.
These all novels become popular but his literature not
consider as high literature. He writes in a very simple language, so everyone
can read English easily. He is popular because he is writing in student
friendly language; there are no any complicated words or structure which is
hard to understand. The most important thing of his popularity is his plot and
story is based on contemporary time and youngsters. So he is famous in
youngsters, the larger part of population who reads literature. His literature
is just famous now but in future it can be possible that it will be consider as
important part of literature as popular literature. It may happened that in
future it consider as valuable but today it is not because of critics and his
style of writing.
What is marketing?
Marketing means if we want to sell
our products so we can make advertise on it make some interesting Title or
front page so it looks like attractive. And when people look at it at that time
he thinks what is in it? And to know the things he/she purchase things. And if
we do this type of process to make our product popular so we call it marketing.
It’s about presenting the work towards the audience in a very interesting way
so selling can be increased. Marketing is a way to gain fame and money. A
little marketing can also help to increase selling. This is the simple
understanding about marketing. And in this era it become in many area like in
film products, house hold things, food, book, etc. In everything we can see
that how marketing played a vital role. There are two movies which we can
compare like ‘Rang Rasiya’ and ‘P.K’ if we look at these two movies
artistically so ‘Rang Rasiya’ is the better that ‘P.K’. But P.K becomes more
popular than Rang Rasiya because of its marketing. As we know that the main
figure in the movie Amir Khan he is popular and because of his role also it
becomes popular. So marketing is very important thing to make product popular.
How Marketing
helps to author for selling book?
Marketing helps to author for selling
books because of marketing people know about that book. If writer makes trailer
for that book so it helps a lot.
Internet is the best medium for marketing and author can easily do it.
In old time it’s hard to do marketing but now days it’s too easy. People can
know about author, text and trailer, etc. After watching these all things they
think to purchase it and thus it helps to author. So we can say that marketing
is a very important tool to become popular. Author can take help of a place
where people used to go more and more, such like as mall, theatre and all other
place. He can go there and give his copy
of book as a sample with his signature, present of author can help him in more
marketing or rather in good marketing.
Author can
also use of a video as a trailer of his book.
How Chetan Bhagat selling his books?
Chetan Bhagat is very popular writer even though he writes in
English. He become famous because of his some trick also like making trailer,
attractive front page, his style of writing, use of language, naming of his
novels, name of the characters, etc. He uses these all things in proper way so
it becomes so important. So he is very intelligent person who know everything.
He is a writer who becomes world known as popular.
His most important
marketing is his subjects which are talking about the problems of youth and how
it can be solved. He has a good instinct of understanding the issues of
youngsters, and presentation of him is very interesting and easy to convince
the readers.
Another important part
of his marketing is the price of his books. It is very affordable to young
pockets. The price is around 99 to 150Rs. Which can be comfortable for all.
His
one more plus point is his narratives. In contemporary time, no one likes to
read long narratives or bulky books. People have no time to think on a single
thought for a long time. He has that excellence to describe his narratives in a
very short text. His books have a various kind of characters but though its
narrative is like novella, one can read it in a single sitting.
His narrative style is very
simple and rarely dictionary is required. it is a very simple language, very well known diction and it’s
all about campus novel, there are campus slangs, symbols and metaphors etc.
He has the insight of
looking towards audience’s perspective. He has involved youth problems like
job, entrepreneurship, marriage (two states), education system (three mistakes
of my life) and more other.
His main
marketing can be said that use of social media, he is available on face book,
twitter, you tube, personal blog, personal website and on such very important
communication ways for him to his readers. People inspire to read his books on
per his twitter posts and face book posts. He represents his views to world
with his social media accounts. He also used to come on television shows to
represent his personality to gain fame. He also came on a television show “Nach
Baliye” on star plus as a judge of a dance show, and was criticized a lot about
his dancing knowledge, but though it was like a part of his publicity.
Conclusion:
Thus we can say that Chetan Bhagat
has a good knowledge of writing, skill of expressing his thoughts, as well as
information and medium of marketing knowledge. He also said in one of his
interviews that he has not any competition with other writers but with
television and cinemas. His activeness on social media and presence in public
is plays a very vital role in his publicity as well as popularity. He had a
great task to write in English and make India reading an English literature,
though he is not really valued. He is a real 21st century writer,
who has such skills but has not much valued because of his content is only for
popular literature not proper as per good literature or as great literature.
But after a long time, it will consider as good literature too. Though Chetan Bhagat has no need to
worry at all, because people really like him and some of his works are used now
in studies of some universities. Though
he has not valued but earned more money by his skill of marketing and writing.
Good work.
ReplyDelete